Marketing · Editor's pick
Metricool
i.mtr.cool
Social media planning, analytics, reporting, and ad tracking in one dashboard for creators, brands, and agencies.
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Who it's for
Metricool is ideal for social media managers, agencies, creators, marketers, and small businesses that want scheduling, analytics, reporting, and campaign tracking in one tool.
Not for you if: You only need a basic post scheduler, or you want a platform centered more on AI content generation than analytics and multi-brand reporting.
How it works
Three steps to get started
- 1
Connect your brand
Add your social profiles, website, and ad accounts so Metricool can centralize planning, analytics, and reporting in one dashboard.
- 2
Plan and publish content
Use the planner to organize posts, schedule content, and manage publishing across supported social platforms.
- 3
Measure and optimize
Track results, monitor campaigns, build reports, and use the data to improve posting strategy and client reporting.
Key features
What stood out in our review
- +Combines scheduling, analytics, reporting, and ads tracking in one platform.
- +Flexible pricing that grows by number of brands instead of forcing one-size-fits-all plans.
- +Good fit for agencies and marketers who need reporting and multi-brand management.
Pricing snapshot
Typical plans — check the official site for current offers
Free
$0/month
Manage 1 brand and test the platform before upgrading.
Starter — 5 brands
$20/month
Entry Premium plan for freelancers or smaller teams managing a few brands, priced on annual billing.
Starter — 10 brands
$36/month
Better fit for growing freelancers and small agencies managing more client accounts, priced on annual billing.
Advanced — 15 brands
$53/month
Adds more room for agencies and heavier reporting workflows, priced on annual billing.
Advanced — 25 brands
$85/month
Designed for larger agency setups with more client brands and more operational complexity, priced on annual billing.
Advanced — 50 brands
$159/month
Best for bigger agencies or multi-brand teams needing scale, reporting, and workflow flexibility, priced on annual billing.
Custom
Custom pricing
For high-volume or enterprise needs that go beyond the standard Premium tiers.
Pros & cons
Honest take from TOOLQZ
Pros
- +Free plan available for one brand, which makes it easy to test before upgrading.
- +Strong analytics, reporting, and social media measurement features in one place.
- +Pricing scales by number of brands, which is useful for agencies and freelancers.
- +Includes planning, publishing, analytics, and ads tracking in a single workflow.
- +Premium plans add reporting, collaboration, and deeper workflow features for teams.
Cons
- −More powerful features are gated behind Premium tiers.
- −Costs rise as you add more brands, which can matter for growing agencies.
- −Not the best choice if your main need is heavy AI content generation rather than analytics and management.
- −Some users may find brand-based pricing less straightforward than user-based pricing.
FAQ
Common questions before you sign up
Why TOOLQZ recommends it
Metricool is an all-in-one social media management platform that helps users plan content, publish across channels, measure performance, track ads, and create reports from a single dashboard. Its pricing scales mainly by the number of brands you manage, which makes it a strong fit for freelancers, in-house teams, and agencies handling multiple client accounts.
- →Combines scheduling, analytics, reporting, and ads tracking in one platform.
- →Flexible pricing that grows by number of brands instead of forcing one-size-fits-all plans.
- →Good fit for agencies and marketers who need reporting and multi-brand management.
Last reviewed by TOOLQZ: June 30, 2026
Some links are affiliate links. We may earn a commission at no extra cost to you.
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Ready to try Metricool?
We tested Metricool so you can decide with confidence before signing up.
Some links are affiliate links. We may earn a commission at no extra cost to you.